The person who discovers value in a product is often not the person who can buy it. Once we follow that gap through an organisation, bottom-up, top-down and hybrid GTM stop looking like competing strategies and start looking like parts of the same system.
Last year, somewhere between an A6 index card and a three-hundred-page notebook, I lost track of my own thinking. Not the idea itself. The ID I’d given it.…
Every application that accepts a file from a stranger is making a small bet: that the bytes arriving at the server are what they claim to be. We…
A product can pass a usability test and still become exhausting over an eight-hour workday. The problem is not always too much information. It is often the unnecessary cognitive work the interface adds to an already complex job.
